You already know the feeling. April 16 hits and the office goes quiet. The kind where you catch yourself refreshing your inbox hoping for a new client inquiry that doesn’t come. Last week, you had 11 voicemails by noon. Now you’re staring at a phone that doesn’t ring, wondering how you went from turning people away to quietly worrying about making payroll in July.

Your accounting firm could be exceptional. You might save clients tens of thousands, help small businesses avoid payroll headaches or guide entrepreneurs through complex audits. But if your website isn’t telling that story in a captivating manner, you’re losing potential clients every single week.

Marketing an accounting firm on social media can help you attract new CPA clients organically, many of whom may not have had any intention of switching to a new accounting firm. When many consumers and businesses are looking to hire an accountant for the first time or exploring alternative options they turn to Google.

Attracting new customers to your CPA firm is something that must occur in order for your business to scale. Even if your client retention is high year-after-year, you still need to add new CPA clients in order to experience an upward tick in growth.

Your company’s accounting marketing strategy is undoubtedly focused around generating leads for your CPA firm.